Lift is a snacking company that has just released two new lines of great-tasting, on-the-go, snacking trays. The target audience for this product is adults between the age of 25-35 who work busy jobs and need a boost of energy in the middle of their day. The colour palette was chosen to grab the consumers attention and inspire them to try a new and exciting snacking option.

The photography captures the natural qualities of each food item while also enhancing the overall flavour appeal for consumers. A fun, light, and inviting typeface was used for the brands identity.