Buzz is a contemporary cafe that serves both coffee and beer. The brand is warm, relaxed, and familiar. The qualities of coffee and beer are highlighted in the logo design through colour blocking. Young adults between 30-40 years of age are the target audience for Buzz. Early versions of the logo were busy, complicated and did not fully capture of essence of the brand. The final re-brand is fresh and more aligned with the mission, vision and values, of the company.