Buzz is a contemporary cafe that serves both coffee and beer. The brand is relaxed, relatable and familiar. The qualities of coffee and beer are highlighted in the logo design through colour blocking. Young adults between 30-40 years of age are the target audience for Buzz. Early versions of the logo were busy, complicated and did not fully capture of essence of the brand. The final rebrand is fresh and more aligned with the mission, vision and values of the company.

Interior of a modern cafe or restaurant with wooden tables, black metal chairs, and decorative wall panels. Large illuminated sign reads "BUZZ" on a dark gray wall, and plants are placed along the walls.
A white can of European Pale Lager with bold black, beige, and brown text and graphics, including the words 'BUZZ' and a circular emblem indicating a 5% alcohol content.
Cafe interior featuring a large chalkboard with white chalk illustrations and descriptions of coffee and beer, sitting area with wooden tables and chairs, potted plants, and ambient lighting.
A black apron with a modern pattern and a pocket with food-related illustrations and the word "BUZZ" on it.
Person holding a smartphone displaying a coffee shop website with options for coffee, beer, and merchandise, inside a modern indoor space.
Can of European Dark Stout beer with black label and white text.
A package of BUZZ Original House Blend coffee, a cup filled with coffee beans, with a pile of coffee beans and a stack of disposable coffee cups nearby.
Bold text spelling 'BUZZ' with the letters 'U' and 'Z' filled with a repeating pattern of smaller black and white 'Z' characters on a black background.
A coffee cup and a bag of decaffeinated coffee labeled Buzz Kill, with scattered coffee beans on a light grey background.
White apron with the word "BUZZ" in large black and striped letters, hanging on a white hook against a plain background.

Original Identity

Color-blocked text design with the word 'BUZZ' at the top, using shades of black, brown, beige, and gold.